
Our first 2 shipments for Spring/Summer felt very rushed to us, what with opening a flagship & self-renovating it we are surprised we had a successful Spring launch at all. That being said we aim to please with the upcoming lookbooks featuring pieces from both shipments ( 2nd Shipment - May 25th) and favorite items from launches past. All 3 product specific lookbooks will have a certain theme surrounding them that will be carried through each photo. This first book, “Demand Greatness” is finished and on Facebook right now, it will be published to our lookbook section of the website very soon. The explanation behind the name and backdrop stems from the competitive nature of the sports world and in some images of the garments in pits a versus match between selected color ways/graphics and overall outfits. I will be walking you through the photos and expounding upon each section as clear as possible.
The idea to pit designs and outfits against each other is relatively new but the way the product is presented in the following photos is not new at all. We have seen a grip-load of brands use this to present different available color-ways. I can’t deny that is a reason why we used this approach however we also wanted to give our own spin to this idea while staying within the confines of our “Demand Greatness” sports theme so we took a common merchandising technique and gave it a lifestyle.

NORTHWEST HIGH LIFE HOODIE (Front)
CHARCOAL VS ASH GREY

NORTHWEST HIGH LIFE HOODIE (Back)
CHARCOAL VS ASH GREY

NORTHWEST HIGH LIFE TANK-TOP (Front)
BLACK VS WHITE


HOMIE TEE (Front)
TOAST/WHITE VS RED/GREY

HOMIE TEE (Back)
TOAST/WHITE VS RED/GREY

HOMIE TEE (Front)
TOAST/WHITE VS SAPPHIRE/PASTEL PURPLE

HOMIE TEE (Back)
TOAST/WHITE VS SAPPHIRE/PASTEL PURPLE












The following lookbooks will be very different from this one and from each other. The next product specific book we are working on right now is our own perspective on Northwest (mainly Idaho) Streetwear styles from head to toe. We will be featuring other Northwest brands and trends in it and will have a walk-through like this one as well.
-@ALEXOFTHE6 Photos: @CAMOFTHE6